Netvestor: How to find low competition keywords

Sunday, October 28, 2007

How to find low competition keywords

Evaluating a niche means researching the need for the niche (number of daily searches) and the competition (number of competing websites).

As I described in cool laptop skins project post, you need to balance the search frequency for your niche (the need) with amount of already existing pages covering the topics (the competition). Ultimately you want a niche that has high need and low competition keywords. High need can be described as around at least 50-100 searches per day committed on major search engines. Low competition for niche means that there are less then 20,000-30,000 pages on internet containing that exact term.

Search frequency can easily be checked using brilliant wordtracker tool. Type in your niche, for example "ship building". Wordtracker will list number of searches per day for your niche and also give a list of related keywords. You are looking for at least 50, possibly 100, searches per day.

By searching on google for your term inside quotations, for example "ship building" you will get the number of pages that contain that exact term. You want less then 20,000 to 30,000 pages. In this example there are 1,200,000 pages - too much competition.

Continue to search for combination of keywords that match both parameters, about 100 searches per day and less then 30,000 pages of competition.

You are then ready to move to development phase of the project.

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